SEO Services

While backlinks and keyword combinations are hugely important to SEO, it's just as important to make sure that your website is easy for search engines to index. Crawlers, or search engine robots, for example, can only accurately analyze your website if you use an XML sitemap and Robots.txt file in order to tell such crawlers how to behave on your website.

Similarly, crawlers tasked with assessing your website are denied from doing so if your URLs return HTTP error codes. This being the case, part of our own website audit process involves getting under the hood of your website and making sure that search engines can see and discover as much about you as possible.

Moving our focus back towards your websites end users, our SEO audit will then take into account your page loading times. As a rule, these should never be more than 3 seconds. If they are, actual human visitors to your website will be much less likely to wait and discover more about you and/or whatever content you are making available to them.

When carrying out an SEO audit of your website, we will test how well your website name and branding themselves rank in search results. As a rule, a simple Google search for your exact brand or company name should always bring up your website. If it doesn’t, it might be possible that your website has been penalized by Google. Moreover, if this is the case, we will strive to find out why and whether this penalty can be removed in order to help you rank higher.

As part of our audit of your website, we later focus on everything from the quality of the content which you are making available to your target audience, to the keyword density used on each of your pages. In doing so, we will look at your correct use (or not) of meta descriptions, body tags and page elements such as images and other kinds of media.

Last but not least, we will check the integrity of the backlinks which point back to your website, as well as other popularity and trust factors such as how easy it is for people to connect with you via social media.

Of course, a full SEO audit will include analysis of a broad range of other factors. However, the end result will always be a comprehensive SEO report which will highlight each and every area in which your website and overall SEO strategy need improving.

Would you like to discover why your website might not be ranking as highly as you believe it should be? If so, reach out to us and we can advise you how to improve your present SEO rankings and in doing so, your overall online popularity also.